This is why in September 2017, at the initiative of François-Henri Pinault, Chairman and Chief Executive Officer of Kering, and Antoine Arnault, a member of the Board of Directors of LVMH, the two groups published a Charter on working relations with fashion models and their well-being. This text, which was prepared in collaboration with numerous industry professionals, has been adopted by all the houses of the two groups and applies to both fashion shows and photo shoots for advertising campaigns.
Because our two groups believe that this Charter should be just the first step and we want to encourage all the different stakeholders in the industry to actively engage with this initiative. We have therefore expanded the initiative by creating a website – wecareformodels.com – which provides models with information and advice from professionals concerning well-being, as well as first-person comments. The objective is for the men and women who work with us to adopt this process and play an active role to drive changes to their profession.